The news that broke is that EA Sports will sponsor the League of Irelands, FAI cup for the next two seasons. This is a big move for the League as a high profile sponsor like EA can make an impact. The new cup will be named the EA sports Cup. They are also sponsoring the FAI School's National Five-A-Side Competition which is the biggest schools cup in Ireland.
John Delaney said on www.fai.ie
"I am delighted to welcome EA SPORTS as sponsors of the League of Ireland, and title sponsors of the EA SPORTS Cup. Having already announced Newstalk, The Irish Daily Star and eircom as top tier sponsors, as well as Boylesports, Umbro and Lucozade Sports as official partners, today's announcement sees further investment into the League of Ireland. EA SPORTS have been great partners for our game at all levels and today's announcement takes that relationship one step further."
Meanwhile the gaming giants Marketing Director for Ireland Dan Holman said on www.fai.ie
"EA is delighted to be teaming up with the FAI as title sponsors of the EA SPORTS™ Cup. The sponsorship of the EA SPORTS™ Cup demonstrates our genuine commitment to Irish football. The inclusion of the League of Ireland in FIFA 08 and 09, Ireland's top selling sports videogame of the past two years running, has been a great success. Now, in conjunction with the FAI, we look forward to continuing our commitment to the promotion of the game at all levels, from our grass roots sponsorship of tournaments for school boys and girls to the illustrious EA SPORTS™ Cup."